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November 18, 2008

API Conference Call Put on Ice

Jen: It's 11:00. At this time, I would have the phone crammed to my ear listening about the American Press Institute's closed door CEO crisis summit that occurred last week. About an hour before the scheduled call, it was canceled.Mark Mulholland, associate director at API, sent out the following e-mail:

Because no reportable consensus was reached at last week’s “API Summit on Saving An Industry In Crisis”, today’s press conference call originally scheduled for 11 a.m. EST has been canceled.

The summit conference was a constructive dialog among senior industry leaders, serving as a catalyst for continuing conversation and efforts at reversing declining revenue and profit trends.  As progress toward those goals is made, additional information will be provided.

We apologize for the short notice of the press conference cancellation.

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"As progress toward those goals is made, additional information will be provided."

Right. I won't hold my breath. It would be comical if it wasn't so sad.

As the newspaper headline would say a month from now, finally catching up on a tired online meme:

FAIL.

Maybe at least Liveblogging Newspaper CEO Chuck Peters will extract some value from this now-futile session.

SteveOuting.com got a lot feedback on this meeting on his blog under the heading, "Do newspapers have six more month?"

Donna Barrett (Community Newspaper Holdings), the new president of the Southern Newspaper Publishers Association and an officer of API, posted there that the report that came out of API was, "a poor reflection of the event, which I believe was over-hyped from the beginning. The forum was a constructive dialog between newspaper executives, period. This is all anyone should have realistically expected to accomplish in seven hours."

News Papers have been a dying breed for awhile and is no surprise that the executives can't reach an answer.

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